It’s tempting to blame Michael Lewis, or even Billy Bean. Since the publication of Moneyball in 2003, football coverage has become awash with statistics. Newspapers fill their match previews and reports with them, television companies make great on-screen play of them although, interestingly, the pundits pretty much ignore them. The internet is full of message boards in which fans use them to support their arguments about players. Daniel Finkelstein, writing in The Times seems to be trying to create a pseudo-science from the analysis of statistics and Sam Allardyce seems to think that his obsession with measurement makes him a realistic candidate for the job of managing Real Madrid. Unfortunately, all of this thinking is flawed, for two main reasons.
The first is the very obvious difference between football and baseball. Baseball is a game made up of a series of short, discrete actions that have a finite range of reasonably definable outcomes. Of course, hard core statisticians are delving deeper and deeper into the cause and effect of these outcomes, but, nonetheless, they lend themselves to fairly simple statistical analysis. Football, on the other hand, is a game of ebb and flow, with the ball remaining in play for longer, less definable periods, and with numerous actions and interactions involved in each passage of play. At a simple level, a batter receiving a pitch in baseball has a handful of options open to him – at the simplest level, he can choose to swing or not. A footballer receiving the ball has a much wider range of options open to him, each of which would have a very different outcome and, therefore, impact upon the game. This, obviously, makes the actions of the players far harder to measure, both in terms of effectiveness of decision making and of outcome.
The second problem is what seems to have been a widespread misinterpretation of the message of Moneyball. Managers such as Allardyce seem to have interpreted Billy Bean’s actions as ‘statistics are good’. The true message, however, is rather different – what made Bean a revolutionary was not that he used statistics to measure the effectiveness of players but that he challenged the accepted ideas as to what information should be studied. This is a lesson that football really should learn – statistics such as Pass Completion Rate are interesting but, stripped of their context, largely meaningless, for reasons that I shall discuss in more detail on another day. What would be more interesting would be measurements that challenged received wisdom and which dealt with quantifiable actions that have an easily defined range of outcomes. An example of this might, for example, be the measurement of the effectiveness of shooting from free kicks around the penalty area – the received wisdom is that any free kick deemed to be within range is an opportunity to shoot, but the likelihood is that the statistics would show that it is an ineffective way of using good attacking possession. This analysis could also be used to determine the optimum range, angle etc. for certain players, which may, in turn, help to inform the decision making process as to what should be done with a free kick and who should take it. This would be closer to the Moneyball example, in that it would have the potential to positively change behaviour in a way that might be unexpected although, of course, the data would need to be re-evaluated on a regular basis – if it was found that trying to do something more creative than simply shooting was less effective then it would need to be re-considered.
The issue with this, as Billy Bean found in baseball, is that football is inherently conservative and that people have long held opinions based on tradition and perception rather than objective analysis. While Mark Lawrenson dismisses a free kick with greater ambition than simply blasting the ball at the wall as ‘rinky dink’, while Steve Claridge continues to dismiss the opinion of anyone who hasn’t played the game professionally and while pundits persist in the fiction that ‘no-one can teach Michael Owen anything about finishing’ then true Moneyball style analysis will be a long time coming.